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Legal · Privacy

Privacy Policy

Last updated: April 2026  ·  Questions? sales@nordicprive.com

Contents
  • 1. Who we are
  • 2. Information we collect
  • 3. How we use your information
  • 4. Legal basis (GDPR)
  • 5. Sharing your information
  • 6. International transfers
  • 7. How long we keep data
  • 8. Your rights
  • 9. Cookies
  • 10. Security
  • 11. Children
  • 12. Changes to this policy
  • 13. Contact us
01

Who we are

Nordic Privé is a boutique luxury destination management company (DMC) covering Finland, Norway, Sweden, Iceland, Denmark, Greenland, the Faroe Islands, Svalbard and the Baltic States. We are personally operated by our senior team.

For the purposes of data protection law, Nordic Privé is the data controller responsible for your personal information. We take that responsibility seriously.

When this policy refers to "we", "us" or "our", it means Nordic Privé. When it refers to "you", it means anyone whose personal data we hold — including travel agents and tour operators who work with us, their clients whose journey details we handle, and visitors to our website.

Data controller: Nordic Privé

Contact: sales@nordicprive.com

Website: nordicprive.com

02

Information we collect

Information you give us directly

When you contact us — through our website enquiry form, by email, or through a trade partner — you may provide us with personal information including:

  • Your name, email address and telephone number
  • Your organisation name and role (for trade partners)
  • Travel dates, destination preferences and journey requirements
  • Client names and travel details for programmes we are designing (provided by trade partners)
  • Dietary requirements, accessibility needs or other preferences relevant to travel
  • Any other information you choose to include in correspondence with us

Information collected automatically

When you visit our website, we may collect certain technical information automatically, including your IP address, browser type, pages visited and time spent on the site. We use Google Analytics 4 for this purpose. See the Cookies section below for more detail.

Information from third parties

Trade partners — travel agents and tour operators — may share their clients' personal information with us in order for us to design and operate travel programmes. In these cases, we act as a data processor on their behalf for that client information, and as a data controller for the trade partner's own information.

03

How we use your information

We use the information we hold to:

  • Respond to enquiries and provide quotes for travel programmes
  • Design, book and operate travel itineraries on behalf of our trade partners and their clients
  • Communicate with you about your enquiry or programme
  • Send our newsletter (The Dispatch) to trade partners and contacts who have subscribed or expressed interest — you can unsubscribe at any time
  • Improve our website and understand how visitors use it
  • Comply with legal obligations

We do not use your personal information for automated decision-making or profiling. We do not sell your data to third parties. We do not use your data for purposes unrelated to the services we provide.

04

Legal basis for processing (GDPR)

If you are in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases:

  • Contract: processing is necessary to perform a contract with you or to take steps at your request before entering into a contract — for example, designing a travel programme or responding to an enquiry.
  • Legitimate interests: we have a legitimate interest in maintaining relationships with trade partners, improving our services and operating our business — where those interests are not overridden by your data protection rights.
  • Consent: for newsletter communications, where you have subscribed or given explicit consent. You may withdraw consent at any time by unsubscribing or contacting us.
  • Legal obligation: where we are required to process data to comply with applicable law.
05

Sharing your information

We share personal information only where necessary to operate our services. This includes:

  • Accommodation providers, guides and suppliers: we share relevant guest details (names, arrival dates, dietary requirements, accessibility needs) with the properties and service providers who form part of a booked programme. We do so only to the extent necessary for programme delivery.
  • Airlines and transport operators: where we are assisting with transfers or bookings that require passenger information.
  • Technology services: we use a small number of trusted third-party tools to operate our business, including Google (Analytics, email). These providers process data only on our instructions and under appropriate data protection agreements.

We do not share your personal information with third parties for their own marketing purposes. We do not sell personal data.

06

International transfers

Because we operate programmes across multiple countries in the Nordic and Baltic region, some personal information will be shared with accommodation providers, guides and suppliers based outside the European Economic Area — including in Norway, Iceland, Greenland, the Faroe Islands and Svalbard.

Where this involves transfers outside of countries with adequacy decisions under GDPR, we rely on the legitimate necessity of the transfer for the performance of your travel contract, or we ensure appropriate safeguards are in place.

If you have questions about specific transfers, please contact us at sales@nordicprive.com.

07

How long we keep your data

We keep personal data for as long as necessary for the purpose for which it was collected, and to comply with our legal obligations.

  • Enquiry data: we retain correspondence and enquiry records for up to three years from the date of last contact.
  • Confirmed programme data: records relating to confirmed travel programmes are retained for seven years for accounting and legal purposes.
  • Newsletter subscribers: we retain contact details for as long as you remain subscribed. You may unsubscribe at any time.
  • Website analytics: Google Analytics data is retained in accordance with our GA4 settings, typically 14 months.

When data is no longer required, we delete or anonymise it securely.

08

Your rights

Under applicable data protection law, you have the following rights regarding your personal data:

  • Access: the right to request a copy of the personal data we hold about you.
  • Rectification: the right to ask us to correct inaccurate or incomplete data.
  • Erasure: the right to ask us to delete your data in certain circumstances.
  • Restriction: the right to ask us to restrict processing of your data in certain circumstances.
  • Portability: the right to receive your data in a structured, machine-readable format where processing is based on consent or contract.
  • Objection: the right to object to processing based on legitimate interests, including direct marketing.
  • Withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at sales@nordicprive.com. We will respond within one month. You also have the right to lodge a complaint with your local data protection authority.

09

Cookies

Our website uses cookies — small text files stored on your device — to help us understand how the site is used and to improve it.

Cookies we use

  • Analytics cookies (Google Analytics 4): we use GA4 to understand how visitors use our website — which pages are visited, how long visitors stay and where they come from. This data is aggregated and anonymised. You can opt out of Google Analytics tracking using the Google Analytics opt-out browser add-on.
  • Functional cookies: essential cookies that enable the website to function correctly. These cannot be disabled.

We do not use advertising cookies or third-party tracking cookies for marketing purposes.

You can control cookies through your browser settings. Disabling analytics cookies will not affect your ability to use the website.

10

Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or disclosure. All data transmitted through our website is encrypted via HTTPS.

No method of transmission over the internet is completely secure. If you have concerns about the security of information you have shared with us, please contact us directly.

11

Children

Our website and services are directed at adults and at professional travel trade partners. We do not knowingly collect personal data directly from children under 16.

Where children are included in a travel programme as part of a family group, their details are handled only as necessary for programme delivery, provided to us by the responsible adult or trade partner.

12

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "last updated" date at the top of this page.

We encourage you to review this policy periodically. Continued use of our website after changes have been posted constitutes acceptance of the updated policy.

13

Contact us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how we handle your information, please contact us:

Nordic Privé

Email: sales@nordicprive.com

Website: nordicprive.com

We aim to respond to all data protection enquiries within one month. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant supervisory authority in your country.

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